Finding the Right Audience: Many of our experts agreed that while the mass social platforms, like Twitter and Facebook, are useful, the niche, industry-specific communities provide just as much, and sometimes more, value for clients.
Social media has the ability to save companies lots of money through enhancing traditional and online campaigns. INgage Networks‘ Corporate Communications Manager Kathy Saenz explained how her company saved $270K in expenses via social media.
, thereby giving them a clearer picture of what customers want.
“And companies who haven’t already developed a clear policy on employee blogging will soon have to do so.”
Corporate blogs don’t have to be public. IBM has several outward-facing blogs for communicating with customers, but the company also has BlogCentral, an internal IBM pilot program that enables employees to keep personal blogs.
it can help you discover colleagues throughout the company with interests similar to your own
“We’ve seen people using blogs to diary their daily experiences using a new technology or building a new kind of system, monitored by others as a sort of real-time virtual apprenticeship, which lets them observe events as they unfold and see the issues that arise and how they are addressed.”